TESTIMONIALS & Case Studies

Some of our recent work

Scaling Course Sales for Growth

  • Challenge: A course creator wanted to scale their sales but faced high lead costs and low conversion from email campaigns.

  • Solution: We rebuilt the sales funnel, rewrote the email sequence for stronger urgency and value, and implemented automation to nurture leads effectively.

  • Result: A more cost-efficient, scalable system that continues to generate qualified leads and improved course sales.

Coaching Program Funnel Redesign

  • Challenge: Client wanted to reposition an existing course into a high-ticket coaching program and struggled with poor checkout completion.

  • Solution: We redesigned the entire funnel, with a special focus on simplifying and personalizing the checkout experience. This included optimized messaging, a frictionless checkout layout, strong visual prompts, and mobile-first design. We also launched a supporting Facebook Ads campaign targeting warm leads.

  • Result: A seamless, conversion-friendly checkout experience that supported a high-ticket offer and improved completion rates, engagement, and long-term list growth.

SaaS Website Overhaul

  • Challenge: The existing website and user journey lacked clarity, and conversion from homepage to signup was poor.

  • Solution: We led a full website redesign with a focus on clarity, customer journey flow, and persuasive copywriting. We improved structure, CTA placement, mobile usability, and introduced new sections that communicated product value more effectively.

  • Result: Improved visitor engagement, time on site, and lead-to-signup conversion rates.

SaaS Pricing & Checkout Optimization

  • Challenge: Users were dropping off at the pricing table and checkout page, leading to low trial-to-paid conversions.

  • Solution: We redesigned the pricing table layout to be more benefit-driven and simplified the checkout form to reduce friction. Strategic messaging and urgency triggers were added to reinforce value and drive action.

  • Result: A streamlined user experience that led to more confident purchases and increased paid account activations.

Migration from GoHighLevel to Shopify

  • Challenge: The client was experiencing limitations with GoHighLevel in terms of scalability, user experience, and e-commerce flexibility. They needed a more robust platform that could handle both physical and digital product sales.

  • Solution: We managed a full migration from GoHighLevel to Shopify, including product pages, automation flows, CRM contacts, and funnels. We customized Shopify to support lead generation and product onboarding while ensuring smooth transitions of ongoing campaigns.

  • Result: A scalable and user-friendly e-commerce setup with streamlined automation and improved platform flexibility.

Shopify Sales Funnel with A/B Testing

  • Challenge: The client wanted to increase product conversions but lacked insights into what was actually working within their sales funnel.

  • Solution: We created a fully customized high-converting sales funnel directly inside Shopify, with built-in A/B testing for headlines, CTAs, and layout variants. Heatmap tools and conversion analytics were used to guide iterative optimization.

  • Result: A data-backed funnel setup with significantly improved conversion rates and clarity on which creative elements performed best.

TESTIMONIALS & Case Studies

Real Results from Real Businesses

Discover how entrepreneurs, e-commerce brands, SaaS companies, and growing businesses have transformed their funnels, boosted conversions, and scaled smarter with our hands-on strategy and optimization services.

"A perfect mix of tech and strategy."

"Martin helped us untangle a complex CRM and marketing automation setup. His strategic insights immediately brought clarity—and results." – Marketing Director, B2B SaaS Company, Germany

"What we thought was a funnel problem was really a strategy gap."

"Within days, Martin’s audit gave us clarity on the exact points we were losing leads. His optimization plan was a game-changer." – E-Commerce Operations Lead, Retail Brand, Austria

"Our CRM finally works for us - not against us."

"Thanks to Martin’s years of experience across platforms like MS Dynamics, Salesforce, and Vtiger, we went from scattered tools to a streamlined system that supports growth." – CRM Manager, Mid-Sized Finance Company, Switzerland

"His workshops sparked a real internal shift."

"Martin didn’t just run a funnel audit—he taught us how to think about growth holistically. His workshops shaped how our marketing and sales teams work together." – Founder, Online Coaching Platform

"Finally, marketing that speaks to customers."

"Martin helped us align our message with our customer journey. The impact on lead quality and engagement was immediate." – Head of Growth, SaaS Startup, Berlin

"We stopped guessing and started scaling."

"Before working with Martin, we were throwing money at ads without knowing what was broken. His audit showed us the gaps and gave us a clear path to scale." – Owner, DTC E-Commerce Brand, Munich

"It felt like he’d been part of our team for years."

"Martin quickly understood our systems, tools, and vision. His clarity and experience made a big difference from day one." – Marketing Automation Manager, European Retailer

"Our conversions went up - without changing our ad budget."

"The funnel tweaks Martin made delivered more results with the same ad spend. That kind of efficiency is rare and valuable." – Digital Strategy Consultant, Coaching Brand

Behind the Results: Real Client Stories

Martin Henke has led CRM and marketing automation initiatives for companies like:

Allianz & AllSecur – CRM implementation for customer retention and insurance funnels

Postbank – Custom CRM solutions for structured sales and offer generation

Fujitsu – End-to-end CRM application development and project leadership

Bertelsmann Finance – Marketing automation and CRM workflows for energy product sales

Burda International – International CRM rollout and integration

Austrian Business Agency – Government-level marketing automation with ClickDimensions

KfW Bank – CRM modernization using Microsoft Dynamics

E-commerce & SaaS Startups – Funnel audits and conversion optimization

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TOM WOODS

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Matt Lazenby

From enterprise corporations to ambitious startups, Martin’s work bridges strategy, data, and implementation to create real business outcomes.

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